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Tag Archives: Video Conferencing Benefits

DRIVING VIDEO CONFERENCING ROI – Part One


In recent years, the growth of video conferencing has been driven by:
 
+ a drive to control costs
+ a need to reduce response times
+ decreasing costs of video conferencing technology
+ negative events (i.e. war, weather & illness)
+ mergers & acquisitions
+ corporate downsizing
 

Drive to Control Costs

 
Most organizations are interested in controlling costs to remain competitive and positively impact the bottom line of the organization. Using video conferencing helps control costs by minimizing the need to constantly travel and improving communications between sites.
 

Need To Reduce Response Times

 
As the economy has become more global, with workers doing similar jobs scattered locally, nationally or around the world, there is an increased need to reduce response times. This holds true both for completing work more efficiently, but also solving problems. Using video conferencing can allow work to be accomplished and problems to be solved without the need for travel.
 

Decreased Costs of Video Conferencing Technology

 
Since its commercial introduction in 1982, the costs of video conferencing have dropped significantly. Hardware prices have dropped, resulting in anyone being able to afford the purchase of video conferencing technology. In many instances video is available as a standard feature
in devices (think tablets and cell phones). Additionally, no longer must users pay a per minute charge to use video. Instead, the use of video is bundled with the cost of the device or as part of a telephone line used for many purposes. Connectivity costs for video have dropped significantly as video connections have migrated from ISDN lines to dedicated IP lines and the Internet.
 

Negative Events

 
As weather has become more violent (i.e. tornadoes, hurricanes, etc.), war has raged, and illnesses have become more global (i.e. H1N1 virus) the desire to find another means to communicate has become a necessity. Video conferencing allows people to stay connected without the need to travel.
 

Mergers & Acquisitions

 
Video conferencing is now being used by organizations as they acquire or merge with other firms. With a global economy, mergers & acquisitions are rarely between two organizations located in the same city. Video conferencing has allowed easier transitions and reduced the need for everyone having to travel to complete a merger or acquire another organization.
 

Corporate Downsizing

 
As organizations have seen the need to decrease in size, video conferencing has proven a useful technology to communicate between sites. Understanding the current state of video conferencing and focusing on return on investment can help organizations increase usage of the technology and better understand its benefits. In many organizations, video conferencing is being viewed as a business necessity and efforts are in place to drive adoption and optimize usage of equipment.
 

The Current Situation

 
The use of video conferencing has the potential of increasing productivity and efficiency by reducing unproductive travel time, preventing meeting delays, creating shorter & more structured meetings, and providing faster exchange of information. With video conferencing, and the data collaboration tools that are now used with it, individuals can get information when it is easiest for them, on a real-time or delayed basis. By increasing usage of video conferencing, organizations will quickly see a financial return on investment. Users want technology that is transparent to them and easy to use, allowing them to conduct business independently and efficiently. Users want to improve productivity, increase access to subject matter experts, and allow meetings to be held when and where needed. While these factors may be difficult to quantify and place a dollar value on, there are return on investment formulas that can be used to cost justify the deployment and usage of video conferencing.
 
We’ll continue our discussion of driving the ROI of video conferencing in next week’s blog. In the meantime, we want to know how do you judge the ROI of video conferencing? What techniques do you use to drive the implementation of video conferencing into the workplace?
 

The Top Benefits of Video Conferencing for Your Business

We all know that a picture is worth a thousand words, and crystal clear HD videoconferencing from ClearOne is the perfect example of how true that statement is. A live video conference is much more effective than a phone call in many different situations. For example, you may need to visually demo a new product with your international sales team or troubleshoot an issue with a client which requires data sharing. Literally seeing what you are discussing is far more effective and meaningful than trying to describe it verbally with an audio conference. Listed below are the some of the top benefits of video conferencing, based on conversations with customers, analysts, and value-added resellers:.
 

Reduced Travel Costs

 
The ability to be in several places at once without leaving your office is the next frontier and driving business productivity. Though face-to-face interactions with your customers, partners and colleagues will never be replaced, the huge leaps in quality, availability, and ease-of-use makevideoconferencing the closest thing to being there. When you calculate the number of trips taken annually and determine the associated costs (transportation to and from the airport, the cost of plane tickets, meals, time lost in travel, etc.) it is clear why videoconferencing is such an attractive alternative. Businesses often see that the cost of travel for just one employee can far outweigh the expense of a video conference system that can be used by the entire company. With ClearOne’s software-based COLLABORATE® video conferencing solution, your investment is future proof; compatible with existing infrastructure, and growing with your business without the need for since you can download software updates, instead of buying entirely new hardware.
 

Increased Productivity Among your Customers and Teams

In today’s market, it’s not unusual to have satellite offices across the country, or even the globe. Most of these offices will communicate with phone calls, email, or instant messages. The lack of face-to-face communication can cause misunderstandingswithn your teams, and worse, can result in lost or nonexistent communication. When video is implemented, participants are more likely to stay alert and focused on what is being discussed. As a result, projects are completed faster, productivity increases, and participants feel more in synch with each other and the message you want to convey.
 

Improves Communication & Reinforce Relationships

 
During a videoconference you can see the facial expressions and body language of conference participants, leading to faster and more effective collaboration. These are both important aspects of communication that are lost with a basic telephone call. Allowing a CEO to hold a company-wide meeting in real time with offices across the globe makes employees feel closer to the home office. Imagine being able to speak with a manufacturer in China, displaying the prototype you want them to duplicate in crystal clear HD quality. What would have required an expensive and time-consuming trip, can now be down in minutes from the comfort of your own desktop computer.
 

Competitive Advantage Over Your Competition

 
There is no benefit for being second in bringing new products or ideas to market, and video communication creates and maintains competitive advantage for your business. Teams that communicate through video, will share knowledge faster and will be more informed, which reduces the time required to bring a new product or service to your customers. Support departments using videoconferencing can establish more personal relationships with their customers, which encourages a much deeper loyalty than just speaking on a phone with a call center. If you need to manufacture a product, you can verify the quality, make changes, and ensure accuracy through your product’s life cycle. You can accomplish in less than an hour, what it takes your competition to do in a week via shipping the product for review.
 
With a variety of video conferencing solutions, ClearOne provides a powerful way to enable conferences and other video content to be streamed live or on demand around the world, employees, customers, partners, and students can use video to communicate, engage and interact with others across distance at any time, from wherever they are.
 

Learn More

 
Attend the FREE webinar “Hard Facts about the Software Age – Video Conferencing Evolution” on Thursday, August 1st at 1:00-2:00 EST with Adi Regev ClearOne, Vice President, Video Conferencing Business. Description: Video Conferencing continues to evolve. Knowing today’s trends and tomorrow’s direction is the key to providing future-proof solutions. It’s all about the user perspective – the roadblocks to adoptions and the solutions to true ROI. Software-based solutions provide affordability and flexibility beyond hardware-based counterparts; opening the way future-proof scalability – the solutions ClearOne offers. Register to attend for FREE at http://www.vci-group.org/events/vcigspot.aspx
 
For more information about how your organization can benefit from video conferencing, visit us at: http://www.clearone.com/products_video_conferencing
 

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