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Tag Archives: Magicbox

Digital Signage: The Future of Customer Engagement

Recent research suggests that companies are delaying the installation of digital signage for their offices and stores, or are removing their existing installed digital signage solutions based on claims of high introductory costs, and difficulty in creating engaging content for their audiences.
Those claims sounds daunting, except they aren’t accurate. Large, full HD monitors have dropped almost 40% in cost over last several years, and are more affordable than ever. These new screens are larger, cheaper and offer a much more engaging presentation than was possible even a few years ago. The WebSuite Digital Signage Platform from MagicBox allows users to layout graphics and information that are easy to create and implement, and even a novice can create a professional looking signage array in very little time.
People are becoming more and more accustomed to multimedia exposure throughout the day. From television and media players in cars, to digital menu boards in restaurants, digital signage is becoming more mainstream. Customers expect to be engaged with information and entertainment, and successful businesses are using digital signage technology to capture new customers— especially a younger demographic with a higher disposable income.
Some worry that the technology is intimidating, and that digital signage will require too much valuable time with designing and programming content. With the Aavelin and Websuite from MagicBox, you have a scalable, complete, turnkey digital signage & video messaging system for broadcast or hi-definition applications. It’s the digital signage market’s leading system for ease-of-use, allowing you to you use your own Windows PC to create prescheduled or ad-hoc multimedia content for playback on your dedicated Aavelin player. Use Aavelin Composer Software to create, schedule, and manage dynamic digital messages in the background, leaving your PC free for other work. Control a single player or multiple units from a remote location, saving time and money. WebSuite technology provides even further flexibility, allowing you to update all of your signage pieces from the cloud using a web browser, and with Android mobile devices. .
WebSuite from MagicBox has a robust and user-friendly interface that allows you to easily create high-definition graphics, text and more for your display. No need to hire a full-time designer; you can easily add eye catching graphics, directed marketing pieces, and special offers to your customers.
Sports bars are installing monitors in their restrooms, so customers never miss a game-changing moment. Restaurants are creating digital menu boards in the lobby to allow customers to view the menu and daily specials before even being seated. Department stores can now offer displays with maps to guide customers to specific areas, and also provide them with special discounts and offers that encourage additional sales. Digital signage is the future of customer engagement, and it’s time to stop asking how you can afford it, but instead, ask how you can afford to continue without it.
Visit our website at to learn more. You can also call our offices at 541-752-5654 or email us at


New Study: Digital Signage On the Rise

Digital signage is on the rise and here to stay.
A new study from the global market research and consulting company MarketsandMarkets estimates that the digital signage market will be at 13.2 billion by 2016.
We at ClearOne continue to innovate with our digital signage products and services, as part of this dynamic market.
Digital signage has been a mainstay in our lives and this study confirms that the growth we are seeing will continue to be ever present in sectors like retail, corporate, university and many, many more.
To read more about this study, please refer to the article from Digital Signage Today or go straight to the source at MarketsandMarkets here.
Contact us today to see if we have a Digital Signage solution that’s right for your business.

If you have any questions about or products and services or would simply like to talk with us, give us a call at (541)752-5654 or send us an email to



MagicBox Composer – Certificate of Networthiness (CoN) from the U.S. Army

Composer allows users to quickly and easily create and schedule digital signage content. Although Composer is designed for the ClearOne’s Aavelin line of digital signage players, the software is compatible with all players that put out a variety of video signals, including: Composite, S-Video, VGA, and DVI-D. This latest version of Composer also supports MPEG4 and DivX video playback.
“This is a great opportunity to continue working with our U.S. Military customers around globe” said Tom Searcy VP of Digital Signage for ClearOne. “ClearOne is looking forward to more developments in the digital signage market; providing strong solutions across a wide variety of vertical applications.”
Download MagicBox Aavelin Composer 4 CoN paper here

Looking for Digital Signage Ideas? MagicBox WebSuite has Your Solution!

The WebSuite from MagicBox is a cloud-based (SaaS) or self-hosted (on-premise server) digital signage software platform which allows you to control your entire signage network from any web browser at any location. Administrative management allows for enterprise class user access controls giving you efficient planning and added security.
From one monitor to many, MagicBox’s web-based online Composer Software application is flexible and scalable, giving you the power to upload content assets, custom build multiple playlists, and schedule the content to play when and where you want it to.
This is a sample piece that we put together for InfoComm, our latest cloud-based digital signage software called, WebSuite.

Visit our website to learn more about how WebSuite from MagicBox can help you create stunning pieces for your streaming and signage needs.

An Informative Look At Playlists

One of the newest features in the WebSuite Digital Signage Platform is the ability to add playlists within a project. What are playlists you ask?

Playlists are simply sub-groupings of content within a project consisting of Page content playlists and Crawl Region playlists. Each Playlist can be assigned to one or many players in your signage network.

Master playlists for page content and crawl region content will be the first playlists added when a user initially creates a project. That content will always play when the project is published to the media players. Let’s take a look at the diagram below and see just how using playlists can benefit your organization.
Diagram example of Playlists being used in a University setting
Diagram example of Playlists being used in a University setting.
The diagram above illustrates an example of a University using WebSuite software for creating and managing content with media players located in several different locations or departments throughout the campus.
Let’s say that Administration wants to have the same cohesive message displayed on all of its screens. They accomplish this by creating a project called “MainCampus“. Next they’ll add a Master playlist with their message and send the project with that playlist to the server for all the media players to pull (the Pull Method of publishing is required for using the Playlist feature) into endpoint displays. Now all the media players across campus have the same uniformly branded Administration message playing on all the screens.
Library Page Playlist Shown In The Dropdown Section
Library Page Playlist Shown In The Drop-down Section
This is great, but now the Library staff want to add their own content that will only play on the screens in the Library. They do this by creating their own playlist within the “MainCampus” project.
In the Library playlist, the staff can then create as much page content and crawl region content as necessary to target their specific audience of students and faculty. Content for a library could include hours of operation, holiday closings, upcoming events such as book author signings and book buy backs. It could be new book arrivals, special rewards programs, maps of the library as well as emergency information.
In this example, WebSuite users all over the University campus could log in and add custom playlists for their departments. This level of content creation and management give WebSuite the enterprise-class support that businesses and organizations are looking for.Playlists are a great feature to add custom content to specific screens across your digital signage network. Initial player set up is a breeze and once new content is created and approved, all you need to do is sit back and let the players and server do the work.
With so many possibilities of easy content management, WebSuite truly delivers the promise of Digital Signage Made Simple!
Let us know what applications can you think of where Playlists would come in handy and if you have any questions or would like more information, please give us a call at (541)752-5654 or email us at