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Tag Archives: Digital Signage

Back to the Basics – A Quick Glance Into Digital Signage



One of the many challenges that an organization faces, is how to effectively communicate information to their customers, visitors, staff, and/or students. Additionally, that information needs to be current, consistent, and tailored for that organization’s targeted audience.


This is basically what digital signage does, it solves to communication dilemma by delivering highly engaging visuals and audio to a device that’s hooked up to a display for people to see. Humans are inherently attracted to images and sound; what better way to hold somebody’s attention than with millions of colors dancing across bright screens which can be accompanied by a rhythmic melody? This momentary hypnotic state has a purpose. It’s meant to form a relationship, connect with the person, persuade them, and to transfer information that will be remembered.


The essential elements that make up a digital signage network are:


  • A software platform for content creation, scheduling, monitoring, and managing of the devices
  • The media player or application for playing back the content
  • The monitor(s) that the content will show on (some media players are built into the display)
  • The network hardware used for communication between software and media player


As with the integration of any new technology into a space, there are bound to be some challenges that an organization will face―and digital signage is no different. These challenges range from initial cost of the software & hardware, installation, network configuration & monitoring, software training, content strategy, and devising business goals with digital signage.


To ensure a successful digital signage launch and overcome some of these challenges, there are some proven steps to take before any roll out:

  1. Be prepared and understand your business objectives with digital signage.
  2. Have a pre-deployment plan in place and follow it.
  3. Learn as much as possible about the system you want to implement.
  4. Test, test, test.
  5. Know your audience and formulate the content accordingly.
  6. Choose the right location for the screens for optimal traffic and views.


With so many applications and uses for digital signage, integrating this modern medium into an organization is a must. The benefits of enhanced communication, engagement of customers, staff, and students, and the ability to control the voice and brand of a company are fundamental and crucial for a business’s success in today’s modern landscape.


The complexities and nuances of digital signage have many layers and variables that are just too vast to cover here, so I’ll be writing more about those topics in the future.  I hope this “Back to the Basics” post provides some valuable information and food for thought before you embark on your digital signage journey.


I encourage you to take a look at our WebSuite Digital Signage solution and see if it’s the right fit for you and your organization. It’s competitive in price, easy to install, easily expandable & flexible, and simple to use. Our motto has always been, “Digital Signage Made Simple!“, because, with ClearOne’s MagicBox, it truly is.


Leave a comment below or contact us if you have any questions on how we can help you and your business with your communication needs.




U.S. Army Renews Certificate of Networthiness (CoN) For MagicBox Composer Software


ClearOne has received an extension for a Certificate of Networthiness (CoN) from The U.S. Army for the MagicBox desktop Composer v4.08 software application ensuring compliance with the GNEC architecture.. This certificate allows ClearOne to easily offer a digital signage software solution to the military space.


“It is an honor and a privilege to continue working with our U.S. Military customers around globe” said Tom Searcy VP of Digital Signage for ClearOne. “The granting of the extension is a testament to the reliability and stability of the ClearOne Desktop Digital Signage Platform.”


The MagicBox Aavelin Desktop Composer 4.08  — the latest shipping version  — is an application used to allow users to quickly and easily create and schedule digital signage content.  Composer is designed for the ClearOne’s Aavelin line of digital signage media players which support a variety of video output signals, including: Composite, S-Video, VGA, and DVI-D at 1080P.  This latest version of Composer also supports MPEG4 and DivX video playback.




Digital Signage: The Future of Customer Engagement

Recent research suggests that companies are delaying the installation of digital signage for their offices and stores, or are removing their existing installed digital signage solutions based on claims of high introductory costs, and difficulty in creating engaging content for their audiences.
Those claims sounds daunting, except they aren’t accurate. Large, full HD monitors have dropped almost 40% in cost over last several years, and are more affordable than ever. These new screens are larger, cheaper and offer a much more engaging presentation than was possible even a few years ago. The WebSuite Digital Signage Platform from MagicBox allows users to layout graphics and information that are easy to create and implement, and even a novice can create a professional looking signage array in very little time.
People are becoming more and more accustomed to multimedia exposure throughout the day. From television and media players in cars, to digital menu boards in restaurants, digital signage is becoming more mainstream. Customers expect to be engaged with information and entertainment, and successful businesses are using digital signage technology to capture new customers— especially a younger demographic with a higher disposable income.
Some worry that the technology is intimidating, and that digital signage will require too much valuable time with designing and programming content. With the Aavelin and Websuite from MagicBox, you have a scalable, complete, turnkey digital signage & video messaging system for broadcast or hi-definition applications. It’s the digital signage market’s leading system for ease-of-use, allowing you to you use your own Windows PC to create prescheduled or ad-hoc multimedia content for playback on your dedicated Aavelin player. Use Aavelin Composer Software to create, schedule, and manage dynamic digital messages in the background, leaving your PC free for other work. Control a single player or multiple units from a remote location, saving time and money. WebSuite technology provides even further flexibility, allowing you to update all of your signage pieces from the cloud using a web browser, and with Android mobile devices. .
WebSuite from MagicBox has a robust and user-friendly interface that allows you to easily create high-definition graphics, text and more for your display. No need to hire a full-time designer; you can easily add eye catching graphics, directed marketing pieces, and special offers to your customers.
Sports bars are installing monitors in their restrooms, so customers never miss a game-changing moment. Restaurants are creating digital menu boards in the lobby to allow customers to view the menu and daily specials before even being seated. Department stores can now offer displays with maps to guide customers to specific areas, and also provide them with special discounts and offers that encourage additional sales. Digital signage is the future of customer engagement, and it’s time to stop asking how you can afford it, but instead, ask how you can afford to continue without it.
Visit our website at to learn more. You can also call our offices at 541-752-5654 or email us at


New Study: Digital Signage On the Rise

Digital signage is on the rise and here to stay.
A new study from the global market research and consulting company MarketsandMarkets estimates that the digital signage market will be at 13.2 billion by 2016.
We at ClearOne continue to innovate with our digital signage products and services, as part of this dynamic market.
Digital signage has been a mainstay in our lives and this study confirms that the growth we are seeing will continue to be ever present in sectors like retail, corporate, university and many, many more.
To read more about this study, please refer to the article from Digital Signage Today or go straight to the source at MarketsandMarkets here.
Contact us today to see if we have a Digital Signage solution that’s right for your business.

If you have any questions about or products and services or would simply like to talk with us, give us a call at (541)752-5654 or send us an email to



MagicBox Composer – Certificate of Networthiness (CoN) from the U.S. Army

Composer allows users to quickly and easily create and schedule digital signage content. Although Composer is designed for the ClearOne’s Aavelin line of digital signage players, the software is compatible with all players that put out a variety of video signals, including: Composite, S-Video, VGA, and DVI-D. This latest version of Composer also supports MPEG4 and DivX video playback.
“This is a great opportunity to continue working with our U.S. Military customers around globe” said Tom Searcy VP of Digital Signage for ClearOne. “ClearOne is looking forward to more developments in the digital signage market; providing strong solutions across a wide variety of vertical applications.”
Download MagicBox Aavelin Composer 4 CoN paper here

An Informative Look At Playlists

One of the newest features in the WebSuite Digital Signage Platform is the ability to add playlists within a project. What are playlists you ask?

Playlists are simply sub-groupings of content within a project consisting of Page content playlists and Crawl Region playlists. Each Playlist can be assigned to one or many players in your signage network.

Master playlists for page content and crawl region content will be the first playlists added when a user initially creates a project. That content will always play when the project is published to the media players. Let’s take a look at the diagram below and see just how using playlists can benefit your organization.
Diagram example of Playlists being used in a University setting
Diagram example of Playlists being used in a University setting.
The diagram above illustrates an example of a University using WebSuite software for creating and managing content with media players located in several different locations or departments throughout the campus.
Let’s say that Administration wants to have the same cohesive message displayed on all of its screens. They accomplish this by creating a project called “MainCampus“. Next they’ll add a Master playlist with their message and send the project with that playlist to the server for all the media players to pull (the Pull Method of publishing is required for using the Playlist feature) into endpoint displays. Now all the media players across campus have the same uniformly branded Administration message playing on all the screens.
Library Page Playlist Shown In The Dropdown Section
Library Page Playlist Shown In The Drop-down Section
This is great, but now the Library staff want to add their own content that will only play on the screens in the Library. They do this by creating their own playlist within the “MainCampus” project.
In the Library playlist, the staff can then create as much page content and crawl region content as necessary to target their specific audience of students and faculty. Content for a library could include hours of operation, holiday closings, upcoming events such as book author signings and book buy backs. It could be new book arrivals, special rewards programs, maps of the library as well as emergency information.
In this example, WebSuite users all over the University campus could log in and add custom playlists for their departments. This level of content creation and management give WebSuite the enterprise-class support that businesses and organizations are looking for.Playlists are a great feature to add custom content to specific screens across your digital signage network. Initial player set up is a breeze and once new content is created and approved, all you need to do is sit back and let the players and server do the work.
With so many possibilities of easy content management, WebSuite truly delivers the promise of Digital Signage Made Simple!
Let us know what applications can you think of where Playlists would come in handy and if you have any questions or would like more information, please give us a call at (541)752-5654 or email us at

ISE 2013 Recap

We had a tremendous time at ISE 2013 in Amsterdam this year! From meeting with dealers and end-users on the show floor, to talking to our partners, dealers and integrators around Amsterdam, we leave more excited for the future than ever before. ClearOne is about integrating solutions and finding better ways to help our clients succeed.
We enjoyed sharing our latest developments in Pro Audio like the the Beamforming Microphone Array, Pro-Audio industry’s first professional-grade microphone array with beamforming and adaptive steering technology, and our new Wireless Microphone System – adding four new wireless microphone options and two receiver models to our Pro Audio lineup.
In the video conferencing industry, we continue to be at the forefront of the movement toward software-based codecs for flexibility and scalability. Moving away from bulky and outdated dedicated hardware systems is the future, and we are leading the way.
When it comes to digital signage, the cloud based MagicBox Websuite has been enhanced, and has you covered. This new upgrade allows you to either pull or push content and schedule information from the server, supporting workgroup and playlist capabitilies.
Our end users want the flexibility to deliver the ultimate IP AV experience by streaming high-definition audio and video (multimedia) and control over TCP/IP networks. ClearOne combines the audio and video content into a single stream, which allows for easy networking over existing IP networks for digital signage, enterprise multimedia streaming and home entertainment.
As always, ClearOne believes that it’s all about creating solutions for our clients in the fast-moving market – solutions that are reliable, scalable, and compatible, so you can focus on your business. We are busy working on the ideas that will next revolutionize the market, and can’t wait to share them with out at ISE 2014!

Dynamic World Clocks For Digital Signage

Some businesses and government agencies need to know what time it is in other cities across the globe. We recently created a world clock for a client that allowed them to simultaneously display time from eight cities on a single screen.


Here’s what the World Clock layout looks like:


(Note: This example is displayed in Military time. We can also created a Standard time version as well as modify the color scheme to match your branding.)
The end user can customize the cities they want to show through a simple and easy to use, custom user interface application.
All the user needs to do is enter the city name, set it’s GMT offset and then check it’s Daylight Saving time settings.
This allowed the customer full control over the time information being displayed.

Let us know what you think and if you have any custom applications that we can help find a solution for.
CBS News recently did a feature about the security required for President Obama’s inauguration, and in the section about the Strategic Information and Operations Center (SIOC) at FBI Headquarters in Washington, you can see the Aavelin 1080 P with the “World Clock” application installed.

Watch the full video by clicking the image above or by this link:
If you’re interested in using a World Clock with your digital signage messaging, give us a call at (800)707-6994 or send us an email at, we’d love to discuss this solution with you.

Six Ways Digital Signage Can Benefit Your School

Digital Green AppleAs the 2010 school year quickly approaches, school administrators and teachers alike are looking for exciting and innovative ways to inform and motivate their staff and students. Remember when you were young and hearing the announcements over the school’s PA system? It was typically a litany of monotone verbiage or perceived white noise that was easily drowned out by, well, anything else. The information barely registered with the students. Same thing applied to the school paper where events and other news were published. Of course all of that news happened last week and the upcoming events had already passed. Fast forward to the present and look no further than MagicBox, Inc for a Digital Signage solution to your messaging needs.


What is Digital Signage? Well, it’s the use of electronic displays or screens (such as LCD, LED, plasma or projection) to deliver information, entertainment and/or advertisements in public or private spaces using images, text, video, animation, and audio. This medium offers several benefits for schools. Here are the top five ways your school can enhance their messaging.


  1. Quickly Inform staff and students– Digital Signage messaging allows the user to immediately post news and information to the system over the school’s existing network. Students and staff will see the updated messages in real time which creates a knowledgeable student body. If knowledge is power, then that power can be harnessed into productivity which benefits everyone.


  1. Educate the viewer –Your messaging can be anything you wish. Further the student’s education with ideas, quizzes, word games, or similar immersive content. Visual communication is a powerful vehicle that can be used as an intellectual tool.


  1. Promotions– Display upcoming events such as workshops, dances, clubs, sporting events, and more. Promote school products such as yearbooks and clothing. Advertise the student store or cafeteria specials. Endorse local businesses that contribute to the school. Check out EZ-Stream software for real-time database updates. The possibilities are endless.


  1. Save Time– The ability to manage your content from a centralized location allows for easy administration and updating of information on one or several player systems. OurAavelin Composer software allows page content to be scheduled for future playback. This allows the user to streamline their work flow to accomplish more work in less time once the main project content foundation is in place.


  1. Creativity–Get your students involved to create the graphics, write the copy and produce the videos. Have fun and engage with your students. Give them some responsibility that is enjoyable and entertaining. Remember, they have a better perspective on what captivates their peers than faculty. This is also a great benefit to keep your school’s brand and image fresh with the staff and students.


  1. Green– Digital Signage reduces the amount of natural resources used in the distribution of your content. Replacing and or decreasing your printed materials is one of the easiest ways to make a significant reduction on your institutions carbon foot print. Get started today and the world will thank you tomorrow.


Using Digital Signage by itself is an important part of the communication process. Used in conjunction with other mediums such as the school paper and school website, your staff and students will be equipped with the most updated knowledge to cut through the voluminous amount of information clutter. An informed staff and student body allows teachers to do what they do best; educate. Give them the tool to function at top performance and watch your school become more productive than ever.


Give us a call or send us an email today to get your school’s Digital Signage campaign going!