Digital menuboards are a great way to keep your customers informed of the latest products, services, prices, and location of your offerings. Some examples of where you can put a digital menuboard are:
- Grocery Stores
- Sports Arenas
- Coffee Shops
- Bar and Grills
- Mall Food Courts
There are many uses and applications for digital menuboards. There are two types of digital menuboards, one is a Static menuboard and the other is a Dynamic menuboard.
Static menuboards require a user to update the information manually using some kind of desktop or web based software application to add text, graphics, as well as any crawling overlay text that may be needed. Once the data has been input into the software, the new information needs to be sent to the screens that are displaying the digital menuboard. This is typically performed over a network.
Dynamic menuboards are fully automated and can update information without manual assistance. These types of menuboards use a server application to drive them. The software is installed on a user’s desktop or on the digital signage server that resides on their local area network (LAN) and is accessed from the application itself or from a web interface. Integration into the user’s database or Point of Sale (POS) is established to pull the information that he or she wishes to display. Once that is done, a layout template is created and inserted into the application. This is typically the logo and background image with colors to match the branding of the company. The layout template is also set up with columns of where the database information will be placed and headers are added to signify what the data is within each column.
After the initial set up, the software queries a database and then automatically updates the menuboards without additional work.
Employees update their current databases as they typically would throughout their working day inputting new products, inventory, price changes and more.
Here is how content that updates dynamically can benefit you:
- Save time and money from repetitive input
- Promote specials, events, & news
- Increase product visibility
- Real-time information
- Strengthen your brand
- Visually engage customers with great graphics
- Build customer relationships
There are many types of software and hardware that could be used to create a menuboard. Have a look at what we offer and see if we have a solution that meets your applications needs.
Do you have a place where a dynamic menuboard would work well at? If so, please share your thoughts and ideas on the use and placement of this great medium.