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Visit Us and Take a Look at What We’re Showing at ISE 2017

Written on February 8, 2017 at 4:48 pm, by

 

What to See at ISE 2017 – Booth 3-C98!

 

 

We continue to meet with Value-added Resellers and end-users on the ISE show floor; finding new ways to implement solutions and support end-users with the technologies and applications that really help them to succeed. A busy show means many notes to bring back to the people behind ClearOne- real feedback from  AV practitioners – creating solutions that keep people connected. We value this time and this input to continue pushing ahead for innovation and real problem-solving with integrated solutions that make organizations and voice and visual communications that simply work.

 

See the videos of ClearOne’s newest products- on display now at ISE.

 

 

Stop by our booth 3-C98 and let us show you all the latest updates and product developments!

 

We look forward to seeing you!

 

 

 

 

A better Video Conference User-Experience with Spontania’s Simultaneous Four-Camera Support

Written on February 1, 2017 at 7:30 am, by

 

With video conferencing becoming a necessity for most corporate, SMB, education and other organizations, how do the various Video Conferencing solutions really differentiate themselves from one another?

 

They all make the promise of being simple and intuitive; allowing you to save money and time by avoiding hundreds of miles of travel. They offer popular features like content sharing, recording, and even whiteboarding.  But despite the promises, the reality was, for many remote participants, these solutions just weren’t maximizing on the video conferencing experience. Many participants found that by being remote, it was easier for them to become distracted and lose focus. Some users were so busy, they often found themselves multi-tasking and weren’t even focused on the meeting. And for others, doing a remote video call was just plain boring.

 

 

So how can you eliminate that feeling? What if you were able to provide your remote users a feeling of being on-premises, of actually being there in that conference room or classroom with everyone else,so that they could see everything and everyone, and truly feel like part of the meeting?

 

How do you create that feeling for remote users, all hundreds of miles away?

 

 

We do this with Spontania’s ability to capture 4 simultaneous camera views. Far-end participants now see everything that’s going on, giving them the feeling of actually being there in the classroom or conference room.

 

Here’s a training scenario for using 4 cameras:

 

One camera is pointed toward the front of the room, to see the instructor’s every move.

 

A 2nd camera is pointed at the attendees, so if a question is asked, the remote participant can see who’s asking it instead of just hearing it.

 

A 3rd camera can be pointed at a whiteboard for instructors who prefer to make quick notes by hand, an ASL interpreter, or any other angle that adds to the overall experience.  The participant now can see what’s written in real time and take notes accordingly.

 

The 4th camera can be a document camera. So, if the instructor needs to show an object to the class, the far-end participants won’t struggle with just having a minimal view. The instructor simply positions the object under the doc cam and the remote participants see it up-close; as if they were there in the room.

 

spontania-4-camera-use-case-diagram-v2

Click to Enlarge

 

 

This is just one use-case example ; you can use 4 cameras to provide a multi-view product demo or even set them up for a full 360 degree views.

 

The possibilities are endless.

 

Whether you’re a business, a university, a law firm, or just have a huge conference room, the 4-camera support included with the Spontania Video Collaboration platform is an instant professional experience for your participants, clients, students, colleagues, and end-users.

 

Video conferencing software and hardware is an investment, so why not take advantage and get the best value with that investment?

 

Your far-end participants will thank you.

 

If you’re interested in learning more about Spontania as a video collaboration solution, contact us today and let’s discuss how we can help you and your organization be the best video collaborators on the planet.

 

 

 

 

 

 

 

Silicon Review Article- Providing the most reliable voice and visual communication solutions to the world: ClearOne

Written on January 18, 2017 at 10:51 am, by

 

ClearOne was honored to be part of Silicon Review’s 2016  “50 Best Work Places of the Year” edition.  The interview with President and CEO, Zee Hakimoglu, provided more insight into ClearOne and the way in which they continue to disrupt a market full of much larger competitors by focusing on innovation.

 

Read the full article here.

 

 

 

The Case for Audio Making or Breaking Video Communications

Written on January 3, 2017 at 3:06 pm, by

 

It’s easy to see video conferencing and collaboration as the “next step” in communications, something beyond the world of audio conferencing. However, the truth is, a video conference is only as good as its audio. The occasional dropped frame or even severe video issues can still be forgiven in a conference without interrupting the flow.

 

However, if audio becomes choppy, it quickly becomes fatiguing to listen or to repeat statements or questions… and worse, if audio is missing, there simply is no conference to be had.

 

Tune in an find out why great video collaboration can only be built on a solid foundation of superior audio. Ron Lynch, ClearOne’s Supervisor Technical Trainer, provides an overview of why strong audio is an absolute necessity in video conferencing and collaboration, in conjunction with Commercial Integrator:

 

 

See the original post from Commercial Integrator here:

The Case for Audio Making or Breaking Video Communications

 

 

 

 

 

 

 

Can A Conference Room Be Intelligent?

Written on December 6, 2016 at 6:25 am, by

 

Can a conference room truly be “intelligent,” to accommodate your connection, communication, and collaboration needs? Does such a conference room actually exist?
A conference room has to accommodate people at different levels, different skill sets, with different types of connection and communication needs – it could be a local connection point to locally present from your own device, or to bridge someone at a remote location for audio/video conferencing. The life of a conference room is always busy…it must be set up efficiently to accommodate a variety of user needs. This new conference room model has become known in the industry as the “all-in-one conference room”.

 

As an AV Integrator, what does it take to cover all these possibly functions of the all-in-one conference room? You may want to ask yourself the following questions:

 

In-Room Local Meetings
One of the major applications of these all-in-one conference rooms is local, in-room presentations and sharing. Wired connections are a thing of the past, legacy systems which also have the challenges of different formats, types of connectors, etc. Wireless collaboration technology has taken over the way participants share and collaborate information.

 

• Does your conference room support cross-platform Windows, Mac, iOS, Android devices for presentation?
• Can multiple users share and collaborate information simultaneously? 4-6 simultaneous participant connectivity is common.
• Do you need white boarding / annotation functions?
• Is your conference room content secured? Can it generate a dynamic PIN for your session?
• Can your conference room capture the content from this meeting? Does this capture include audio, video camera and data for future use?
• Can your room stream this content live and/or on-demand?

 

 

Audio Conferencing
Audio calls are still a favored method of communication, to join a webinar or to connect with someone who does not have a video-enabled device.

 

• Do you have a professional audio system to handle modern room acoustic challenges?
• Is it designed to cover participants who stand/sit away from the conference room table?
• Does it support PSTN and/or VOIP Connectivity?

 

 

Web Conference
Can this all-in-one conference room host a web conference? Times have changed. Web conferencing is now much more productive with video and media collaboration, rather than simply being an audio call. The true advantage of web conferencing is its ability to accommodate a large number of participants.

 

• Does your room support simple plug-and-play connectivity from your laptop to host a conference?
• Does your cloud application support cross-platform BYOD?
• Do you have a professional camera and professional audio support to deliver your message loud and clear?

 

 

Video Conferencing
Video conferencing adoption has grown immensely in recent years and it will continue to do so. All of us are aware of the benefits of video conferencing.
• Your room must be capable of interoperating with other manufacturer’s solutions.
• H.323/SIP and H.460 support is required to ensure a smooth connectivity to legacy systems.
• Modern-age conference rooms require recording and archiving of conferences for future use.
• Streaming of conferences is often required for overflow rooms.
• Conference rooms must be equipped with multi-party capability to connect multiple locations at the same time.

 

 

ClearOne COLLABORATE® Pro 900 offers a complete media collaboration solution to meet today’s diverse organizational demands for conferencing, collaboration, and communication.

 

Its versatile design makes it ideal for multiple applications including videoconferencing, professional audio conferencing, wireless presentations and collaborations, training, corporate announcements, etc.

 

Key Highlights
• Brings traditional SIP/H.323 videoconferencing and cloud video collaboration into a single appliance for multi-site collaboration with up to 25 sites.
• Award-winning Beamforming Microphone Array and market-leading CONVERGE® Pro DSP mixer for best-in-class professional audio.
• Perfect for both single-site and multi-site interactive collaboration.
• Multi-purpose solution for multiple applications – videoconferencing, professional audio conferencing, wireless presentation and collaboration, capture and recording station, streaming and distribution.
• Multi-source collaboration with simultaneous capture of up to 4 video input sources.
• Single point of support and maintenance for your complete collaboration and conferencing needs.

 

Interested in learning more about the COLLABORATE® Pro 900 conference room solution, contact us today and let’s chat.

 

 

 

 

 

NOTES FROM THE ROAD… CLEARONE SALES ROADSHOW TOUR

Written on October 24, 2016 at 4:04 pm, by

 

We’re traveling the states showing off our newest products. Read about our adventure at each stop on the ClearOne Sales Roadshow Tour and be on the look out for us at a city near you.

 

HOUSTON – 1/12/17

This fabulous trek comes to an end in the Lone Star State. The Houston AV practitioners really helped us end on a high note, with unique interest in the Network Media Streaming solutions. The demos and even the networking of peers was a great ending to a productive series of meetings.  We hope to be on the road again in the near future, as we look ahead to more releases, and new innovations!

DALLAS – 1/10/17

 

We started off 2017 with the next-to-last Roadshow in Dallas – the mild weather in direct contrast to the high energy and interest of our attendees as we did hands-on demos of all the Pro Audio, Network Media Streaming, Wireless Mics, and Video Collaboration solutions. The UNITE 200 PTZ camera was of special interest, as well as the overall integration of products, bringing together the best in audio and visual communications with the flexibility to fit any environment!

 

SAN FRANCISCO – 12/8

Rainy San Francisco played home to our last Roadshow of 2016 (Seems strange to call it the last -but  we’ll  be back in January with more locations!)

 

Local Integrators and Consultants learned quite a bit about our latest solutions and found some very interesting possibilities with current projects that may now find some huge cost savings and a wealth of features with audio and video conferencing/collaboration. Many were introduced to the power of our streaming solutions, many not having previously done many of these types of installations. Wireless mics were of great interest with the simple integration and security offered with any pro audio installations.  The simplicity and flexibility of ClearOne’s integrated options really helped open everyone’s world to new solutions!

 ANAHEIM 12/6

Just next door to “the happiest place on earth” we found quite a few smiles of our own, as our local west-coast Integrators and Consultants were opening their worlds to all the newest ClearOne solutions.

 

The hands-on demos lasted quite a long time, as our attendees were finding more and more options for integrated solutions – adding industry-leading video collaboration to their pro audio installations, or vice versa, finding that video conferencing and media collaboration installations would be so much more natural and immersive with ClearOne professional audio integration.

 

Interest in streaming technology were answered with the unique ability to run powerful audio, video, and control over a single cable in a client’s existing TCP/IP network – something that opens up a lot of people’s worlds when no new wiring is required to have an easily installed mesh network for media streaming.

 

ClearOne’s wireless mics held everyone’s attention with the breadth of features and security found in such affordable packages. The flexibility of installations and the ease of use with field-upgradable products made the new wireless mics solutions a hit with everyone.

 

WASHINGTON DC – 11/10roadshow-dc

 

Our nation’s capital seems to be relatively calm after such a heated election season. We had a very productive meeting with attendees in Washington DC, with a session full of insightful questions and interactive dialogue. We heard from many consultants and integrators who were excited about all the newest ClearOne solutions and the expanded offerings they could provide for upcoming installations. Others now had the possibility of revisiting large projects already underway with the ability to offer clients solutions with the full range of features at a lower price than what may have been originally suggested.

All in all, we had a great time in Washington DC and will stay in close touch with our new contacts.  Will we see you at the next stop?

 


TORONTO – 11/1

 

Wroadshow-torontoe reached the far north this week with a visit to Toronto as our team of AV experts ran through the demos of the latest CONVERGE® Pro 2 Pro Audio DSP innovations, Spontania and COLLABORATE® Pro cloud-based videoconferencing and media collaboration (respectively), our affordable – and more importantly, highly secure – new wireless microphones, and the powerful flexibility of VIEW® Pro and its ability to stream across existing TCP/IP Ethernet networks.

 

The Canadian stop was very well-received and we thank everyone who attended! We’ll stay in touch with contacts old and new to support everyone with the latest solutions as a one-stop manufacturing resource.

 

Now it’s on to the next stop – hopefully we’ll see you there!

 

 


 

 

NEW YORK – 10/20

 

The “Big Apple” of AV practitioners’ eyes

 

 

roadshow-nyc

In the shadow of the Empire State Building, the historic Hotel Pennsylvania played host to ClearOne’s second Sales Roadshow.  High above the never-ending NYC  bustle, integrators and consultants learned all about ClearOne’s latest – ending with a hands-on tour of each major group of solutions.

 

Pro Audio has been redefined- AGAIN!  A live-listening demo of CONVERGE® Pro 2’s noise cancellation provided real-time examples of the latest and most powerful adaptive audio DSP algorithms, including acoustic echo cancellation, noise cancellation, feedback elimination, gain and level control, and microphone gating.

 

The Beamforming Microphone Array 2 raised everyone’s brows, representing the second generation of the most powerful beamforming & adaptive steering technology in the industry – something others are just beginning to explore.  The beautiful, sleek design was preserved, with some new back-panel updates and the  addition of color-matched “feet” to completely blend in with the entire piece. In addition, a standard projector mount option is now available with different suspension column lengths.

 

The affordable new DIALOG® 20 wireless microphone system proved that good things come in small packages. Just two channels, it is the affordable choice for smaller venues requiring few wireless mics – with the option to daisy-chain to expand with more channels- or even be combined with options such as the Beamforming Mic Array 2 & CONVERGE Pro 2!

 

VIEW® Pro again displayed the ease of use with auto-discovery and AV over IP streaming on existing networks. The idea of creating a full video wall and video windowing configuration using PANORAMATM in minutes without running any new cable was astounding.

 

COLLABORATE® and Spontaniatrade; video collaboration solutions fit the new work environments with their multi-use appliance and built-in cloud-based conferencing. Huddle rooms and large conference rooms alike can easily add everything from simple in-room wireless presentation to full, remote media collaboration, all with a single appliance.

 

The UNITE® 200 PTZ camera represented the most flexible and future-proof PTZ solution for video conferencing & media collaboration, with options for USB, HDMI, and IP connections.

 

nyc-sm1

Our next stop will be Toronto – more updates to come!

 

 


 

 

BOSTON – 10/18

 

The ClearOne Sales Roadshow Tour is well underway, and Boston started off the series with a bang! Attendees learned all about the latest ClearOne solutions and experience hands-on demos of all the newest powerful technology.

roadshow-boston

The CONVERGE® Pro 2 and Beamforming Microphone 2 led the charge, as a double-shot of redefined Professional Installed Audio, providing, respectively, a completely new DSP mixer line and next-gen beamforming technology when any others are just beginning to explore the possibilities. Attendees listened in with headphone stations to experience the true power of unbeatable noise cancellation and pristine clarity.

 

DIALOG® 20 2-channel wireless mics represented a new market solution for environments requiring few wireless mics,; but still with the need for professional-quality sound. The mics were not only there to experiment, but had a starring role in the sound reinforcement for all the presenters.

 

VIEW® Pro Network Media Streaming showed the agility and power of it’s single-cable audio, video, and control streaming – with the latest PANORAMAS software for video walls and video composition. The simplicity of the software and it’s powerful self-discovery on existing IP networks could be shown on a tabletop – creating a video composition setup in minutes.

 

COLLABORATE® and SpontaniaTM provided live demos of video and cloud-based web conferencing for all attendees. The hybrid appliances now provide a full spectrum of possibilities from wireless presentation and full video conferencing- all within a single box! Attendees could download the Spontania app on mobile devices and immediately join a live conference as ad-hoc attendees at any point.

 

It’s on to New York for October 20th and more live demos – we’ll see you there!

 

 

New Product Videos of Awesomeness

Written on October 18, 2016 at 6:45 am, by

 

We recently launched our second generation of the groundbreaking Beamforming Microphone Array and the progressive CONVERGE® Pro 2 Audio Conferencing Platform.

 

These products are redefining the professional audio space once again with extraordinary audio fidelity. The Beamforming Microphone Array continues to advance the art of voice conferencing and extraordinary audio fidelity with the industry’s most sophisticated audio beamforming, adaptive steering, acoustic echo cancellation, and noise cancellation technologies; and CONVERGE Pro 2 delivers the very latest and most powerful adaptive audio DSP algorithms for stunningly clear audio.

 

Together, these technologies deliver the world’s most advanced audio signal processing for a powerful 1, 2 knockout punch.

 

View for yourself and see how revolutionary these products truly are, and how they’ll give you and your clients a superior and world-class audio and video conferencing environment that will be the envy of all their friends.

 
 

Beamforming Microphone Array 2

Read the Press Release Here

 
 

CONVERGE® Pro 2

Read the Press Release Here

 

 

Now that you’ve seen what these two great products can do, please let us know how we can help with any questions you may have about your pro audio and video conferencing needs.

 

 

contactusnow-button

 

 

 

 

 

 

Video Collaboration Adoption – Hurdling Like an Olympian

Written on September 14, 2016 at 10:02 am, by

 

Video conferencing technology has been around for many years, yet many organizations have not adopted this tool for daily use. Some organizations may have the technology available, but users are finding it either unreliable or difficult to use.

 

What are the common issues that have prevented the masses from adopting video conferencing and collaboration?

 

  1. Cost – Traditional H.323/SIP video conferencing & collaboration has been expensive to design and scale.

 

The average cost for a point-to-point video codec is approximately $4500 USD. Multipoint MCUs for 6 to 9 participants can cost more than $16,000 USD without installation and additional room integration.  Many cloud-based services require a minimum 1-year contract and as much as a $10k USD minimum investment.  All cloud services require additional room-based integration, including professional-grade cameras and professional sound to provide an immersive, room-based video conferencing experience.

 

 

  1. Complexity – Traditional conferencing & collaboration is difficult to use, requiring IT support to place a call.

 

Traditional H.323/SIP systems require you to “aggregate” bandwidth for each participant to host an H.323 video call. To make matters more complex, they usually require additional firewall configuration and bandwidth provisioning.

 

 

  1. Interoperability – Traditional conferencing & collaboration lacks features & interoperability with other video conferencing platforms.

 

Users want to migrate from traditional H.323/SIP to cloud-based services with one platform; leveraging the existing video conferencing equipment in a conference room or huddle space.  Traditional systems have proprietary (dedicated) PTZ cameras and conference phone connectivity; meaning users can’t simply connect to a PC with proprietary system peripherals to place Skype for Business, Google Hangouts, WebEx or any other cloud-based calls. This limits the use of a very large investment if users can’t repurpose the existing PTZ cameras and professional sound already in the room.

 

 

The problem with legacy video conferencing systems is that there will always be a need for individual user flexibility. No matter what features and functionality a vendor aspires to provide, each user may have a different demand. Users want to walk into a conference room or huddle space, simply connect their own devices right at the conference table, and the existing TV monitor, PTZ camera and audio input to place the cloud call of their choice.

 

The ad-hoc nature of huddle rooms and on-demand video conferencing and collaboration – including local, wireless presentation and sharing – can greatly enhance quick meetings to the benefit of all participants.

 

ClearOne’s hybrid video collaboration platform integrates legacy H.323/SIP interoperability with our Spontania cloud-based service. We also leverage our USB PTZ cameras and USB conference phone connectivity along with wireless presentation, recording, & streaming to provide “any to any” device connectivity. We can connect USB PTZ cameras and audio right to our COLLABORATE® Pro multi-purpose appliance; then connect directly to any PC in the room with the click of a button it’s that easy!

 

 

Fighting Bad Rooms – Wireless Microphone Projects

Written on September 1, 2016 at 3:00 pm, by

 

What’s a “bad room?” Bad rooms are spaces in which an organization’s business  is impeded by the space itself.  This could be because of poor lighting, uncomfortable seating, inadequate climate control, the wrong room size, or even poor housekeeping.

 

But those of us in the AV community often encounter rooms where the biggest obstacle to clear communication is simply the room’s acoustic properties.  Often the acoustics are a challenge when the surfaces reflect too much sound or the space resonates for a long time. Sometimes the worst scenario is an HVAC system which drowns out conversations and adds a high noise content to audio picked up by the microphone system which feeds sound reinforcement loudspeakers and far-end audio for video and audio conferences.

 

Sometimes clients don’t consider their room to be “bad” because they are accustomed to its properties.  But whether you notice it or not, the room is taking a toll on your team.  Some rooms are so reflective and reverberant that it is difficult to understand speech between two people on the opposite sides of a conference table (“aquarium” rooms seem to be some architect’s masterpieces).  Bad rooms make normal work much more difficult; both for the presenter and the listener.  Add the additional challenges of BYOD video/audio conferencing, and these bad rooms eat up employee energy and make completing projects more expensive by slowing them down.  And today more and more lofts, hallways, and cafeterias are masquerading as conference rooms.

 

Sometimes clients approach us to “fix” the room with electronics—AV systems; but this should really be the second step after everything that can reasonably be done to correct the root causes of the room issues have been addressed.  Why doesn’t the client want to fix the room itself?

 

One reason is that in most organizations, no one “owns” the acoustics of the building.  If the original building design didn’t make provision for acoustic construction, the addition of acoustic treatments is seldom in any department’s budget.  Does the IT department “own” acoustics? Do the end users’ departments own it? How about the facilities management group?  It is likely acoustic treatment will not be a budgeted item unless you or some other knowledgeable human can get the attention of a high-ranking person  in the organization who realizes the impact of the problem and the value of resolving the root cause.  Unfortunately this does not occur nearly often enough.

 

So what can we do?   We should always identify the root causes and the impact of the acoustic issues with the room.  This both gives the client an opportunity to make the changes needed, and, perhaps most importantly, states the limitations of what our electronic systems can do to overcome a room-physics-based problem.  The client needs to understand that they will not harvest the full benefit of money spent of even the best audio technology if the room remains “bad” acoustically.

 

So what do we do if the client won’t fix the root causes? There are some possibilities. As a  product leader for wireless at ClearOne, I will focus on how microphone systems can help make the best of a “bad” room.

 

Microphones, whether wired or wireless, have different characteristics.  One of the most important factors with microphone design and use in room environments has to do with how much of the voice content is mixed with the “room content.” By room content, we mean the reflections, noises, and resonances of the space where the presenter is located.  Obviously in a “bad” environment we want maximum voice content and minimum room content.

 

The simplest way to maximize voice content is by locating the presenter’s mouth close to the microphone element.  According to the inverse-square-law and industry PAG/NAG calculators; a presenter at a given distance from a mic has almost four times the voice energy of a presenter twice as far away (the farther presenter’s voice energy is seen as 1/4 of the closer presenter’s voice energy).  So if we look at the common microphone types (wired or wireless) Handhelds, Lavalier/Headsets, and Gooseneck microphone designs offer the presenter the best opportunity of speaking near the microphone capsule to keep the voice-to-space ratio high.  Unfortunately, presenters in many organizations are not trained on how to properly use a microphone. So even with these microphone types, the ideal ratio can be missed if the presenter does not use recommended microphone techniques.  Many large projects specifications include a provision for user training; however you may never get the majority of the organization (or its guests) to your class.

 

The best strategies that your fellow AV advocates use is to do what may be effective most of the time.  This translates to several best practices:

 

  1. If the presenters are seated at tables, Gooseneck mics are superior as they get the microphone element close presenters’ mouths.  Do not use boundary technology microphones in a “bad” room as the room defects will be much more apparent—boundary mics gather all the sound on the room in phase (additively) at the surface boundary on which they are placed.
  2.  If presenters are roaming around the space, give them headset/lavalier or directional hand-held microphones.  Hopefully someone will get a chance to coach the hand-held users in keeping the mic capsule 4 to 8 inches from their mouths in a challenging space. One idea is to make laminated “job aid” cards for handheld use and lav placement and keep them on the top of lecterns and where the mics are stored for use.
  3. Gooseneck mics also work well on lecterns—if the presenter stays relatively in place, or “on mic.”  If not ,they should use the Beltpack or Handheld options.
  4. Room DSP that limits the number of open mics and filters out resonate frequencies (and some other cool tricks) can also be very helpful in addition to the mic techniques above.

 

Most of you reading this are already aware of our collective challenges with poorly performing rooms.  But maybe you can pass this on to a colleague; or even a client that needs to know that even the most outstanding AV gear cannot totally overcome the curse of the “Bad Room.”

 

 

 

Why I Get Dressed Up For A Wedding

Written on August 16, 2016 at 10:01 am, by

 

I hate wearing a tie!  No…I REALLY hate wearing a tie.  Recently I was getting dressed up for a wedding.  My wife told me I had to wear a tie.  I reminded her that I was not the one getting married. So who cares what I am wearing?  I was comfortable.  She reminded me that we don’t get dressed up for ourselves, but for those around us.  What we wear sets the tone of the event, and reflects on ourselves.  It actually does nothing for the individual, it’s for the others around us that we get dressed up.

 

The same holds true when we set up our conference rooms for video conferencing.  Better audio and video does not just improve our experience.  It improves the experience for the people on the other end.  The meeting is so much more enjoyable and productive when everyone can see and hear.

 

So much has changed in video conferencing over the past five years, or so.  Before the advent of cloud based services, video calls were very expensive due to the cost of the hardware.   And most calls were point-to-point.  Once the cloud services made it into our conferences rooms, it was easier and cheaper to have a video call, and include multiple parties from all over the world.   That is why it is being used so much more everyday.  Since most people didn’t know much about video conferencing, the hardware products we used were very low-quality, at least in terms of use in a professional setting.  A consumer web cam with a built-in pinhole mic, mounted on top of a consumer TV set is what most people used.  The picture was fuzzy, and the audio was hard to understand.  It was good enough for a consumer application, but not for office use.   But that is all that was available.

 

The improvement in the hardware we use is in a state of accelerated evolution.  Better cameras with HD resolution have become popular as bandwidth has expanded, allowing a better picture to be transmitted.  Participants are demanding better audio, which has created a demand for better mics, and audio DSPs.  As demand exploded, there was now a market for more expensive, and better hardware.  Manufacturers started to design better cameras and microphones made specifically for video conferencing, because they could sell enough of them to justify the cost of research and development of targeted products.  Video conferencing went from niche to widespread use almost overnight.

 

Adding video to our calls really touches the soul.  It affects us in a way that audio calls never did. It is human nature to want to look at the person you are talking to.  Seeing the person you are talking to makes that experience so much more powerful.  And now, we can look at everyone on the call, regardless where they are located in the world.  The desire to see someone when we talk to them is so powerful, we have been willing to spend extra time and money to fly someplace to see them in person.  Audio just isn’t good enough for some conversations.  Now that it is possible to hear, and see the person we are communicating with, without having to actually travel to see them, we want to improve that experience with better video and audio.  The goal is to make the experience as close to an in-person visit as possible.

 

And that is why ClearOne is taking the position of industry leader in video conferencing.  We recognize the importance of video conferencing in business.  Creating products that transmit the best video with our unbeatable audio will improve the experience, which improves the overall results of those calls.  Creating the best cloud-based conferencing system like Spontania gives participants a wide range of tools they can integrate into the call.  Multiple cameras and shared whiteboard & documents allow the participants to collaborate in ways they could only previously do in person.  It’s just like being in the same room with everyone, with the exception of the box of donuts!

 

That is why it is so important for companies that are just adding video calls to their communications to buy the best system they can.  It reflects on their businesses, and shows that they care about the people they are communicating with.  Imagine how great it will be when all sides of the video call has top quality equipment.  Then, the only thing left to do is to put on that tie!