Written on October 24, 2016 at 4:04 pm, by ClearOne
We’re traveling the states showing off our newest products. Read about our adventure at each stop on the ClearOne Sales Roadshow Tour and be on the look out for us at a city near you.
HOUSTON – 1/12/17
This fabulous trek comes to an end in the Lone Star State. The Houston AV practitioners really helped us end on a high note, with unique interest in the Network Media Streaming solutions. The demos and even the networking of peers was a great ending to a productive series of meetings. We hope to be on the road again in the near future, as we look ahead to more releases, and new innovations!
DALLAS – 1/10/17
We started off 2017 with the next-to-last Roadshow in Dallas – the mild weather in direct contrast to the high energy and interest of our attendees as we did hands-on demos of all the Pro Audio, Network Media Streaming, Wireless Mics, and Video Collaboration solutions. The UNITE 200 PTZ camera was of special interest, as well as the overall integration of products, bringing together the best in audio and visual communications with the flexibility to fit any environment!
SAN FRANCISCO – 12/8
Local Integrators and Consultants learned quite a bit about our latest solutions and found some very interesting possibilities with current projects that may now find some huge cost savings and a wealth of features with audio and video conferencing/collaboration. Many were introduced to the power of our streaming solutions, many not having previously done many of these types of installations. Wireless mics were of great interest with the simple integration and security offered with any pro audio installations. The simplicity and flexibility of ClearOne’s integrated options really helped open everyone’s world to new solutions!
Just next door to “the happiest place on earth” we found quite a few smiles of our own, as our local west-coast Integrators and Consultants were opening their worlds to all the newest ClearOne solutions.
The hands-on demos lasted quite a long time, as our attendees were finding more and more options for integrated solutions – adding industry-leading video collaboration to their pro audio installations, or vice versa, finding that video conferencing and media collaboration installations would be so much more natural and immersive with ClearOne professional audio integration.
Interest in streaming technology were answered with the unique ability to run powerful audio, video, and control over a single cable in a client’s existing TCP/IP network – something that opens up a lot of people’s worlds when no new wiring is required to have an easily installed mesh network for media streaming.
ClearOne’s wireless mics held everyone’s attention with the breadth of features and security found in such affordable packages. The flexibility of installations and the ease of use with field-upgradable products made the new wireless mics solutions a hit with everyone.
Our nation’s capital seems to be relatively calm after such a heated election season. We had a very productive meeting with attendees in Washington DC, with a session full of insightful questions and interactive dialogue. We heard from many consultants and integrators who were excited about all the newest ClearOne solutions and the expanded offerings they could provide for upcoming installations. Others now had the possibility of revisiting large projects already underway with the ability to offer clients solutions with the full range of features at a lower price than what may have been originally suggested.
All in all, we had a great time in Washington DC and will stay in close touch with our new contacts. Will we see you at the next stop?
TORONTO – 11/1
We reached the far north this week with a visit to Toronto as our team of AV experts ran through the demos of the latest CONVERGE® Pro 2 Pro Audio DSP innovations, Spontania and COLLABORATE® Pro cloud-based videoconferencing and media collaboration (respectively), our affordable – and more importantly, highly secure – new wireless microphones, and the powerful flexibility of VIEW® Pro and its ability to stream across existing TCP/IP Ethernet networks.
The Canadian stop was very well-received and we thank everyone who attended! We’ll stay in touch with contacts old and new to support everyone with the latest solutions as a one-stop manufacturing resource.
Now it’s on to the next stop – hopefully we’ll see you there!
NEW YORK – 10/20
The “Big Apple” of AV practitioners’ eyes
In the shadow of the Empire State Building, the historic Hotel Pennsylvania played host to ClearOne’s second Sales Roadshow. High above the never-ending NYC bustle, integrators and consultants learned all about ClearOne’s latest – ending with a hands-on tour of each major group of solutions.
Pro Audio has been redefined- AGAIN! A live-listening demo of CONVERGE® Pro 2’s noise cancellation provided real-time examples of the latest and most powerful adaptive audio DSP algorithms, including acoustic echo cancellation, noise cancellation, feedback elimination, gain and level control, and microphone gating.
The Beamforming Microphone Array 2 raised everyone’s brows, representing the second generation of the most powerful beamforming & adaptive steering technology in the industry – something others are just beginning to explore. The beautiful, sleek design was preserved, with some new back-panel updates and the addition of color-matched “feet” to completely blend in with the entire piece. In addition, a standard projector mount option is now available with different suspension column lengths.
The affordable new DIALOG® 20 wireless microphone system proved that good things come in small packages. Just two channels, it is the affordable choice for smaller venues requiring few wireless mics – with the option to daisy-chain to expand with more channels- or even be combined with options such as the Beamforming Mic Array 2 & CONVERGE Pro 2!
VIEW® Pro again displayed the ease of use with auto-discovery and AV over IP streaming on existing networks. The idea of creating a full video wall and video windowing configuration using PANORAMATM in minutes without running any new cable was astounding.
COLLABORATE® and Spontaniatrade; video collaboration solutions fit the new work environments with their multi-use appliance and built-in cloud-based conferencing. Huddle rooms and large conference rooms alike can easily add everything from simple in-room wireless presentation to full, remote media collaboration, all with a single appliance.
The UNITE® 200 PTZ camera represented the most flexible and future-proof PTZ solution for video conferencing & media collaboration, with options for USB, HDMI, and IP connections.
Our next stop will be Toronto – more updates to come!
BOSTON – 10/18
The ClearOne Sales Roadshow Tour is well underway, and Boston started off the series with a bang! Attendees learned all about the latest ClearOne solutions and experience hands-on demos of all the newest powerful technology.
The CONVERGE® Pro 2 and Beamforming Microphone 2 led the charge, as a double-shot of redefined Professional Installed Audio, providing, respectively, a completely new DSP mixer line and next-gen beamforming technology when any others are just beginning to explore the possibilities. Attendees listened in with headphone stations to experience the true power of unbeatable noise cancellation and pristine clarity.
DIALOG® 20 2-channel wireless mics represented a new market solution for environments requiring few wireless mics,; but still with the need for professional-quality sound. The mics were not only there to experiment, but had a starring role in the sound reinforcement for all the presenters.
VIEW® Pro Network Media Streaming showed the agility and power of it’s single-cable audio, video, and control streaming – with the latest PANORAMAS software for video walls and video composition. The simplicity of the software and it’s powerful self-discovery on existing IP networks could be shown on a tabletop – creating a video composition setup in minutes.
COLLABORATE® and SpontaniaTM provided live demos of video and cloud-based web conferencing for all attendees. The hybrid appliances now provide a full spectrum of possibilities from wireless presentation and full video conferencing- all within a single box! Attendees could download the Spontania app on mobile devices and immediately join a live conference as ad-hoc attendees at any point.
It’s on to New York for October 20th and more live demos – we’ll see you there!
Written on October 18, 2016 at 6:45 am, by Brad
We recently launched our second generation of the groundbreaking Beamforming Microphone Array and the progressive CONVERGE® Pro 2 Audio Conferencing Platform.
These products are redefining the professional audio space once again with extraordinary audio fidelity. The Beamforming Microphone Array continues to advance the art of voice conferencing and extraordinary audio fidelity with the industry’s most sophisticated audio beamforming, adaptive steering, acoustic echo cancellation, and noise cancellation technologies; and CONVERGE Pro 2 delivers the very latest and most powerful adaptive audio DSP algorithms for stunningly clear audio.
Together, these technologies deliver the world’s most advanced audio signal processing for a powerful 1, 2 knockout punch.
View for yourself and see how revolutionary these products truly are, and how they’ll give you and your clients a superior and world-class audio and video conferencing environment that will be the envy of all their friends.
Now that you’ve seen what these two great products can do, please let us know how we can help with any questions you may have about your pro audio and video conferencing needs.
Written on September 22, 2016 at 9:43 am, by ClearOne
CONVERGE® Pro 2 CONSOLE® is about to release! It is the most ambitious software configuration tool that ClearOne has ever undertaken. It has been several years in development. So what does it take to develop good quality software?
The Software industry talks about methods, processes, development cycles and other standards. These are good, but they all fall short. There is no 100% guaranteed method, and I am not going to talk about any of them! I want to focus on the principles behind all of the methods.
Care about the user!
Ultimately, the software is going to be used by someone. Developers need to be reminded about this because we get so close to the GUI we quit seeing. It becomes difficult to see the “forest for the trees”.
Keep in mind, the end user changes the way you build software! You have to ask yourself “What does the user want to accomplish?” We set a goal for the CONVERGE CONSOLE program: to be able to configure a simple conference room in less than 10 minutes. The attitude of keeping the user first went very deep.
Another important concept that we embraced was educating and training the user on how the software functioned. This was reflected in many ways – multiple navigation menus, user-friendly error messages, and screen layouts.
The development team always started with a picture (or a mock up) of a screen, which were manipulated and drafted until they looked good. The mockups were even shown to a few select users. But once we had the screen functioning; sometimes it just simply did not work. Pictures are great because they save you time and can be used to work out many interface programs; but they are lifeless and static. When things started to move and function (became dynamic), many times they just did not get the job done. It’s all part of keeping the users’ needs in the foreground.
The software evolved through this process and went through many iterations.
Plan for the future
One thing that always happens in any project is change. Change is always knocking on the door. Instead of fighting change, we embraced it. CONVERGE CONSOLE software was designed to be adaptable. There are many ideas and features that we plan on adding in the future. The best is yet to come.
Communication is King!
Seriously, don’t underestimate the value of collaboration and communication! Communication needs to include all the “Stake Holders”. Everybody needs to help in order to make a product great. The users, administration, marketing, quality control, hardware engineers, and software engineers are some examples of “Stake Holders”. There were several times when the requirements changed, and the software development team had to start over.
Feedback is a Gift!
Feedback is something that is generally thought of as being negative. The development team instead embraced the concept of feedback as a gift. Feedback can be a gift! It lets you know when things are not working. The GUI might look like the greatest thing in the universe; but if it does not make sense to the user, it’s just wrong (after all, who are we developing this for?).
We sought out feedback early and often from people. Many times this caused the need for the development team to rethink the software architecture. There are 2 main keys to receiving feedback:
- Listen without judgement, and
- Check your ego at the door.
Listening is key. You never know where a good idea can come from. But if you don’t listen and try to understand the feedback, you will miss the issue. We try to get to the heart of the problem. Many times we had people telling us how to code the GUI, but when the underlying issue was uncovered, there were better ways.
If we had not listened and sought the feedback (without judgement) the software would have not evolved as quickly.
If you don’t check your ego at door when receiving feedback, you will try to defend what is already established. This does no good for the giver nor the receiver of the feedback. It just turns into a contest of wills. The software suffers and bears the scar.
What’s the bottom line? If you want to be part of a software development team learn to communicate. You also need to learn to listen to the Users.
We’re excited to release the CONVERGE CONSOLE software. We’re putting it’s final touches on it so it’s not ready, but here’s a Sneak Peak of what’s coming your way. (Click Image to Enlarge)
Tell us your thoughts, ideas, and the methods you use to improve and maximize software development for the best possible experience an end-user can have.
Written on September 14, 2016 at 10:02 am, by Dennis Dyer
Video conferencing technology has been around for many years, yet many organizations have not adopted this tool for daily use. Some organizations may have the technology available, but users are finding it either unreliable or difficult to use.
What are the common issues that have prevented the masses from adopting video conferencing and collaboration?
- Cost – Traditional H.323/SIP video conferencing & collaboration has been expensive to design and scale.
The average cost for a point-to-point video codec is approximately $4500 USD. Multipoint MCUs for 6 to 9 participants can cost more than $16,000 USD without installation and additional room integration. Many cloud-based services require a minimum 1-year contract and as much as a $10k USD minimum investment. All cloud services require additional room-based integration, including professional-grade cameras and professional sound to provide an immersive, room-based video conferencing experience.
- Complexity – Traditional conferencing & collaboration is difficult to use, requiring IT support to place a call.
Traditional H.323/SIP systems require you to “aggregate” bandwidth for each participant to host an H.323 video call. To make matters more complex, they usually require additional firewall configuration and bandwidth provisioning.
- Interoperability – Traditional conferencing & collaboration lacks features & interoperability with other video conferencing platforms.
Users want to migrate from traditional H.323/SIP to cloud-based services with one platform; leveraging the existing video conferencing equipment in a conference room or huddle space. Traditional systems have proprietary (dedicated) PTZ cameras and conference phone connectivity; meaning users can’t simply connect to a PC with proprietary system peripherals to place Skype for Business, Google Hangouts, WebEx or any other cloud-based calls. This limits the use of a very large investment if users can’t repurpose the existing PTZ cameras and professional sound already in the room.
The problem with legacy video conferencing systems is that there will always be a need for individual user flexibility. No matter what features and functionality a vendor aspires to provide, each user may have a different demand. Users want to walk into a conference room or huddle space, simply connect their own devices right at the conference table, and the existing TV monitor, PTZ camera and audio input to place the cloud call of their choice.
The ad-hoc nature of huddle rooms and on-demand video conferencing and collaboration – including local, wireless presentation and sharing – can greatly enhance quick meetings to the benefit of all participants.
ClearOne’s hybrid video collaboration platform integrates legacy H.323/SIP interoperability with our Spontania cloud-based service. We also leverage our USB PTZ cameras and USB conference phone connectivity along with wireless presentation, recording, & streaming to provide “any to any” device connectivity. We can connect USB PTZ cameras and audio right to our COLLABORATE® Pro multi-purpose appliance; then connect directly to any PC in the room with the click of a button it’s that easy!
Written on September 1, 2016 at 3:00 pm, by John Nygren
What’s a “bad room?” Bad rooms are spaces in which an organization’s business is impeded by the space itself. This could be because of poor lighting, uncomfortable seating, inadequate climate control, the wrong room size, or even poor housekeeping.
But those of us in the AV community often encounter rooms where the biggest obstacle to clear communication is simply the room’s acoustic properties. Often the acoustics are a challenge when the surfaces reflect too much sound or the space resonates for a long time. Sometimes the worst scenario is an HVAC system which drowns out conversations and adds a high noise content to audio picked up by the microphone system which feeds sound reinforcement loudspeakers and far-end audio for video and audio conferences.
Sometimes clients don’t consider their room to be “bad” because they are accustomed to its properties. But whether you notice it or not, the room is taking a toll on your team. Some rooms are so reflective and reverberant that it is difficult to understand speech between two people on the opposite sides of a conference table (“aquarium” rooms seem to be some architect’s masterpieces). Bad rooms make normal work much more difficult; both for the presenter and the listener. Add the additional challenges of BYOD video/audio conferencing, and these bad rooms eat up employee energy and make completing projects more expensive by slowing them down. And today more and more lofts, hallways, and cafeterias are masquerading as conference rooms.
Sometimes clients approach us to “fix” the room with electronics—AV systems; but this should really be the second step after everything that can reasonably be done to correct the root causes of the room issues have been addressed. Why doesn’t the client want to fix the room itself?
One reason is that in most organizations, no one “owns” the acoustics of the building. If the original building design didn’t make provision for acoustic construction, the addition of acoustic treatments is seldom in any department’s budget. Does the IT department “own” acoustics? Do the end users’ departments own it? How about the facilities management group? It is likely acoustic treatment will not be a budgeted item unless you or some other knowledgeable human can get the attention of a high-ranking person in the organization who realizes the impact of the problem and the value of resolving the root cause. Unfortunately this does not occur nearly often enough.
So what can we do? We should always identify the root causes and the impact of the acoustic issues with the room. This both gives the client an opportunity to make the changes needed, and, perhaps most importantly, states the limitations of what our electronic systems can do to overcome a room-physics-based problem. The client needs to understand that they will not harvest the full benefit of money spent of even the best audio technology if the room remains “bad” acoustically.
So what do we do if the client won’t fix the root causes? There are some possibilities. As a product leader for wireless at ClearOne, I will focus on how microphone systems can help make the best of a “bad” room.
Microphones, whether wired or wireless, have different characteristics. One of the most important factors with microphone design and use in room environments has to do with how much of the voice content is mixed with the “room content.” By room content, we mean the reflections, noises, and resonances of the space where the presenter is located. Obviously in a “bad” environment we want maximum voice content and minimum room content.
The simplest way to maximize voice content is by locating the presenter’s mouth close to the microphone element. According to the inverse-square-law and industry PAG/NAG calculators; a presenter at a given distance from a mic has almost four times the voice energy of a presenter twice as far away (the farther presenter’s voice energy is seen as 1/4 of the closer presenter’s voice energy). So if we look at the common microphone types (wired or wireless) Handhelds, Lavalier/Headsets, and Gooseneck microphone designs offer the presenter the best opportunity of speaking near the microphone capsule to keep the voice-to-space ratio high. Unfortunately, presenters in many organizations are not trained on how to properly use a microphone. So even with these microphone types, the ideal ratio can be missed if the presenter does not use recommended microphone techniques. Many large projects specifications include a provision for user training; however you may never get the majority of the organization (or its guests) to your class.
The best strategies that your fellow AV advocates use is to do what may be effective most of the time. This translates to several best practices:
- If the presenters are seated at tables, Gooseneck mics are superior as they get the microphone element close presenters’ mouths. Do not use boundary technology microphones in a “bad” room as the room defects will be much more apparent—boundary mics gather all the sound on the room in phase (additively) at the surface boundary on which they are placed.
- If presenters are roaming around the space, give them headset/lavalier or directional hand-held microphones. Hopefully someone will get a chance to coach the hand-held users in keeping the mic capsule 4 to 8 inches from their mouths in a challenging space. One idea is to make laminated “job aid” cards for handheld use and lav placement and keep them on the top of lecterns and where the mics are stored for use.
- Gooseneck mics also work well on lecterns—if the presenter stays relatively in place, or “on mic.” If not ,they should use the Beltpack or Handheld options.
- Room DSP that limits the number of open mics and filters out resonate frequencies (and some other cool tricks) can also be very helpful in addition to the mic techniques above.
Most of you reading this are already aware of our collective challenges with poorly performing rooms. But maybe you can pass this on to a colleague; or even a client that needs to know that even the most outstanding AV gear cannot totally overcome the curse of the “Bad Room.”
Written on August 16, 2016 at 10:01 am, by ClearOne
I hate wearing a tie! No…I REALLY hate wearing a tie. Recently I was getting dressed up for a wedding. My wife told me I had to wear a tie. I reminded her that I was not the one getting married. So who cares what I am wearing? I was comfortable. She reminded me that we don’t get dressed up for ourselves, but for those around us. What we wear sets the tone of the event, and reflects on ourselves. It actually does nothing for the individual, it’s for the others around us that we get dressed up.
The same holds true when we set up our conference rooms for video conferencing. Better audio and video does not just improve our experience. It improves the experience for the people on the other end. The meeting is so much more enjoyable and productive when everyone can see and hear.
The improvement in the hardware we use is in a state of accelerated evolution. Better cameras with HD resolution have become popular as bandwidth has expanded, allowing a better picture to be transmitted. Participants are demanding better audio, which has created a demand for better mics, and audio DSPs. As demand exploded, there was now a market for more expensive, and better hardware. Manufacturers started to design better cameras and microphones made specifically for video conferencing, because they could sell enough of them to justify the cost of research and development of targeted products. Video conferencing went from niche to widespread use almost overnight.
Adding video to our calls really touches the soul. It affects us in a way that audio calls never did. It is human nature to want to look at the person you are talking to. Seeing the person you are talking to makes that experience so much more powerful. And now, we can look at everyone on the call, regardless where they are located in the world. The desire to see someone when we talk to them is so powerful, we have been willing to spend extra time and money to fly someplace to see them in person. Audio just isn’t good enough for some conversations. Now that it is possible to hear, and see the person we are communicating with, without having to actually travel to see them, we want to improve that experience with better video and audio. The goal is to make the experience as close to an in-person visit as possible.
And that is why ClearOne is taking the position of industry leader in video conferencing. We recognize the importance of video conferencing in business. Creating products that transmit the best video with our unbeatable audio will improve the experience, which improves the overall results of those calls. Creating the best cloud-based conferencing system like Spontania gives participants a wide range of tools they can integrate into the call. Multiple cameras and shared whiteboard & documents allow the participants to collaborate in ways they could only previously do in person. It’s just like being in the same room with everyone, with the exception of the box of donuts!
That is why it is so important for companies that are just adding video calls to their communications to buy the best system they can. It reflects on their businesses, and shows that they care about the people they are communicating with. Imagine how great it will be when all sides of the video call has top quality equipment. Then, the only thing left to do is to put on that tie!
The One Brand System – A Consumer Electronics Concept Makes Its Way To Video Conferencing and Media Collaboration
Written on June 30, 2016 at 9:30 am, by ClearOne
We are all familiar with the “Home Theater In A Box (HTIB)” product. Many of us own them ourselves. The idea was born of the desire to make it easier for the consumer to buy and operate a home theater system. In an HTIB, the components are prepackaged, which means they are all designed to work together and look the same. End users are confident in what they have purchased is the best system for the price.
The same concept has made its way to the pro AV industry, and is used for web and cloud videoconferencing and media collaboration systems. ClearOne has a line of prepackaged media collaboration solutions, called COLLABORATE®, which hits key price points. Each solution is designed for a specific size room, and application, from cloud videoconferencing and small huddle rooms to full media collaboration and presentation options with integrated pro audio and large conference rooms. From plug-and-play, to a more sophisticated system, there is something for every application.
The idea of a “Conference-Room-In-A-Box” makes a lot of sense in today’s business environment. Integrators are often busy with multiple jobs at one time. Buying a one-brand system rather than piecing something together for each job saves time. When installing it, they can go in, feeling confident that everything they will need is included, and will work perfectly together.
But the most important aspect of this concept addresses the end user – who is probably not the person who has made the actual decision and purchase. It is more likely an employee of the company who may not have the technical skills of an AV/IT manager. Many times it’s the administrative assistant or executive who will be operating the system. For them, the system has to be uncomplicated. I believe most of us have been on the receiving end of a video conference where it took the other side 20 minutes to get the system going. When the meeting is scheduled for 30 minutes, a 20 minute set-up time is a huge waste, and can cost the company dearly, in many ways. Just like with an HTIB, the consumers (or end users) do not need to spend a lot of time familiarizing themselves with various components from different companies. They will be operating a system in which each component works in concert with each other.
One-brand solutions are an excellent way to specify, purchase, install, and operate a conferencing system.
That is why ClearOne has created the COLLABORATE videoconferencing and media collaboration solutions. They are easy to understand, easy to order, cost-effective, and easy to operate. They have been carefully matched, and aggressively priced to fit most any conference room. And when Spontania Cloud-based media collaboration is a part of the system, the end user will be able to confidently walk into a room and quickly get the meeting started.
What Home-Theater-In-A-Box has done for home entertainment, ClearOne’s COLLABORATE has done for the conference room.
Written on June 22, 2016 at 10:39 am, by ClearOne
You voted and they listened….or at least tallied the votes. Either way, ClearOne is a 2016 Readers’ Choice Awards Winner!
Favorite Manufacturer-Based Training Program
Thank you to all the people who voted for us and a gargantuan, humongously colossal thank you to the valuable and wise ClearOne University trainers and staff.
Written on June 20, 2016 at 10:00 am, by ClearOne
When world class AV installations are executed correctly, this is what the final results look like; clean and seamless to the point in which it’s hard to tell that work was done.
ClearOne is proud to collaborate with our outstanding partners at Automation Arts in Madison, Wisconsin and would like to recognize a very impressive installation at an equally impressive facility.
Here is a brief summary of the job from Vice President, Shaun Trudell, CTS.
“This customer had a Conferencing Floor with 17 conference rooms that all needed different levels of integration. Some multi-purpose rooms had partition walls that could combine or close off other rooms. During those times we needed to separate or duplicate what was happening in the presenting room. There were needs for presentation microphones, and audience participation microphones in the multi-purpose rooms. We achieved this by blending wireless lavalier or handheld microphones for the presenter, and Beamforming microphones for audience participation to get the desired result. Rooms with video conferencing all had Beamforming microphones, which created a seamless, clean look by keeping the microphones off the tables. With as much glass, HVAC noise, and room size the Beamforming microphones performed exceptionally well and the client is happy and proud of the space they have.”
Take a look for yourselves and see just how brilliant this installation turned out.
ClearOne Products Used:
- 17 – Beamforming Microphones Arrays
- 8 – WS800 Wireless Microphones
- 6 – CONVERGE Pro 880’s
- 8 – CONVERGE Pro VH20’s
Automation Arts did a fantastic job on this enterprise level installation and we would like to thank them for choosing ClearOne for using our professional AV products in their installations. In the end, it’s really about providing the highest quality of products and services to not only meet the customer’s needs, but to go above and beyond their expectations.
Written on June 16, 2016 at 12:33 pm, by ClearOne
ClearOne CEO and Chairman, Zee Hakimoglu was recently discussing the direction of the AV industry with some colleagues and was asked an intriguing question that we felt should be shared with the AV community. Hopefully this sparks some positive dialogue between your own colleagues and is a catalyst for new ideas and innovative thinking that will lead to new opportunities.
What do you see as the biggest trends or challenges in the coming years for AV infrastructure?
“I think the greatest challenge is not the technology itself but the psychology of overcoming that AV and IT are really, Really, REALLY converging and going to continue to converge. The AV practitioner may no longer find himself or herself in a safe zone of pure AV without IT. Nor will the IT practitioner find himself or herself in a safe zone of pure IT without AV. The trend for even islands (rooms) of Audio or just Video are disappearing. Audio and Video systems are in themselves converging even tighter than ever thru cloud and other macro IT related systems.”
Zee Hakimoglu, President & CEO, ClearOne
The AV/IT practitioner now has more and more to choose from but most of it will be strung through standard Ethernet networks. Lots of fun and business growth ahead for those who are willing to learn and have the courage to take the leap!