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I'm a Marketing and Sales Specialist by title and a graphic designer at heart. I produce digital creatives for social media ad spaces and other digital advertising channels.

I've worked in the digital signage industry for 14 years and thinks it's the bee's knees. {I have no idea what that means.}

Life is Good, live it up!

Recent Posts by Brad

New Product Videos of Awesomeness


We recently launched our second generation of the groundbreaking Beamforming Microphone Array and the progressive CONVERGE® Pro 2 Audio Conferencing Platform.


These products are redefining the professional audio space once again with extraordinary audio fidelity. The Beamforming Microphone Array continues to advance the art of voice conferencing and extraordinary audio fidelity with the industry’s most sophisticated audio beamforming, adaptive steering, acoustic echo cancellation, and noise cancellation technologies; and CONVERGE Pro 2 delivers the very latest and most powerful adaptive audio DSP algorithms for stunningly clear audio.


Together, these technologies deliver the world’s most advanced audio signal processing for a powerful 1, 2 knockout punch.


View for yourself and see how revolutionary these products truly are, and how they’ll give you and your clients a superior and world-class audio and video conferencing environment that will be the envy of all their friends.


Beamforming Microphone Array 2

Read the Press Release Here



Read the Press Release Here



Now that you’ve seen what these two great products can do, please let us know how we can help with any questions you may have about your pro audio and video conferencing needs.










Back to the Basics – Professional Audio – The Apples and Oranges of Audio Mixers

Continuing on with our ‘Back to the Basics’ series, we’re sharing a great article written by Rob Ziv with Almo  in the 2016 May Edition of Sound and Communications digital publication titled, “Are They Smarter Than a Fifth Grader? The Audio Edition Part 3 – Same name, different purpose: the apples and oranges of audio mixers.”


In the article, Rob breaks down the features of each audio mixer in plain language and gives some excellent examples of when and where to use them correctly.


Here’s a quick excerpt from the article:


“Because routing within a DSP’s matrix mixers provides for any input to any output, they are commonly installed in flexible-use spaces that may have to combine or divide rooms. This is common in large corporate spaces that may have to subdivide a room or change room layouts.”


Click here to read the whole article in its entirety.



Credits: Sound and Communications & Rob Ziv




Investor Focus – The Zacks Analyst Blog Highlights: ClearOne…


Investing in low P/E stocks with a favorable Zacks Rank seems to be a good strategy now.


With the help of the Zacks Stock Screener, they’ve sorted five stocks that sport a Zacks Rank #1 (Strong Buy) or #2 (Buy) and trade at a Price/Earnings (F1) ratio of less than 15.




For more information about ClearOne (NASDAQ: CLRO) and our investor relations Click Here.






VIEW® Pro Streaming and It’s Incredibly Versatile RS-232 Control Abilities


VIEW® Pro streaming encoders & decoders lead the industry in sending high quality h.264 video and audio over an existing IP network; but you probably already knew that. What you may not have known are the brilliant and flexible control capabilities of this technology.


In this post, we’re going to take a look at controlling devices via RS-232 and how you can use this power to take over the world, well, maybe just a client’s displays and audio outputs.


As an integrator, you’ve labored for several weeks (and weekends), up and down three flights of stairs, installing a multitude of displays for a client. You’re now hoping to solve the problem of powering on/off monitors, and to make it easy for the end user to select which source to show on any of the multitude of new displays. VIEW® Pro is the answer; allowing you to create an ASCII command list in the Dealer Setup software and then selecting that list using the Serial to Command selection on the Sources tab of any encoder being used  in your streaming project.


Dealer Set Up Serial to Command


The true efficiency of this “mesh network” setup is that you need only have the command list on one device, then using the magic of AV over IP, you can send those serial commands to any decoder on your network to perform the functions you’ve programmed. These commands can include the Active On/Off of the decoders themselves as well as Monitor Power On/Off which would of course require a serial cable from the decoder to the display. The D210 decoder is designed to mount directly behind a display with its small design, making this feature perfect for that model.


Additionally, commands such as Source Select can be used to change which sources are being played on any decoder on your network. Using a 3rd-party controller, such as a Crestron device, connected to the serial port of any available encoder or decoder, a savvy integrator could then program a stylish interface for powering displays on and off as well as providing the client an easy-to-use GUI for changing what video and audio is being played throughout the organization.


To expand on this ability, integrators can use VIEW® Pro’s new 2 way rs-232 pass through allowing use with ANY of the popular control system such as Utelogy, AMX, and the aforementioned Crestron to “pass-through” any driver over IP and extend the power and reach of the control system.


This control feature is included with all of our VIEW® Pro streaming product lines, with no additional upgrade or licensing. Competitors don’t offer this method of control with their streaming devices. Think about the possibilities you can provide for your clients. Not only are you giving them the industry leading 4:4:4 color space of vibrant, crystal-clear video with the lowest latency times;  you’re offering built-in control that allows you to provide a professional AV over IP solution with fewer devices and affordable upgrade licensing across their existing networks.


Look into ClearOne’s VIEW® Pro streaming encoders & decoders for your next project and see why we are taking the industry by storm with our network media streaming solutions. You know us for audio, and now you know why “we do video.




Back to the Basics – A Quick Glance Into Digital Signage



One of the many challenges that an organization faces, is how to effectively communicate information to their customers, visitors, staff, and/or students. Additionally, that information needs to be current, consistent, and tailored for that organization’s targeted audience.


This is basically what digital signage does, it solves to communication dilemma by delivering highly engaging visuals and audio to a device that’s hooked up to a display for people to see. Humans are inherently attracted to images and sound; what better way to hold somebody’s attention than with millions of colors dancing across bright screens which can be accompanied by a rhythmic melody? This momentary hypnotic state has a purpose. It’s meant to form a relationship, connect with the person, persuade them, and to transfer information that will be remembered.


The essential elements that make up a digital signage network are:


  • A software platform for content creation, scheduling, monitoring, and managing of the devices
  • The media player or application for playing back the content
  • The monitor(s) that the content will show on (some media players are built into the display)
  • The network hardware used for communication between software and media player


As with the integration of any new technology into a space, there are bound to be some challenges that an organization will face―and digital signage is no different. These challenges range from initial cost of the software & hardware, installation, network configuration & monitoring, software training, content strategy, and devising business goals with digital signage.


To ensure a successful digital signage launch and overcome some of these challenges, there are some proven steps to take before any roll out:

  1. Be prepared and understand your business objectives with digital signage.
  2. Have a pre-deployment plan in place and follow it.
  3. Learn as much as possible about the system you want to implement.
  4. Test, test, test.
  5. Know your audience and formulate the content accordingly.
  6. Choose the right location for the screens for optimal traffic and views.


With so many applications and uses for digital signage, integrating this modern medium into an organization is a must. The benefits of enhanced communication, engagement of customers, staff, and students, and the ability to control the voice and brand of a company are fundamental and crucial for a business’s success in today’s modern landscape.


The complexities and nuances of digital signage have many layers and variables that are just too vast to cover here, so I’ll be writing more about those topics in the future.  I hope this “Back to the Basics” post provides some valuable information and food for thought before you embark on your digital signage journey.


I encourage you to take a look at our WebSuite Digital Signage solution and see if it’s the right fit for you and your organization. It’s competitive in price, easy to install, easily expandable & flexible, and simple to use. Our motto has always been, “Digital Signage Made Simple!“, because, with ClearOne’s MagicBox, it truly is.


Leave a comment below or contact us if you have any questions on how we can help you and your business with your communication needs.




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