In the AV industry we pride ourselves on providing the best-quality audio and visual communication to our clients. One way in which we can do that is to offer video solutions in 4:4:4 color.
When digital video was first introduced, video files sizes were large in relation to storage and transmission capabilities. One of the ways to address these larger file sizes was to introduce “chroma sub sampling.” In digital video there are two main components; Luminance and Chrominance. Luminance (or contrast) is the difference between the lightest and darkest parts of an image. Chrominance is the color saturation of an image. The human eye is very sensitive to small changes in contrast (Luminance) and is less sensitive to changes in color saturation (Chrominance).